Page 73 of The Pretender
“I don’t know how important the current name is to your family, but why doesn’t the winery have your family name on it?”
“Oh. My grandfather thought it was better to name it after the region to give it more local appeal.”
Balt nods. “How do the current and new generations feel about that?”
“I don’t know. It’s never come up. Why? What are you thinking?”
He twists his lips for a second. “Forgive me if I’m overstepping, but I’m a wine drinker and I’m not from Wisconsin.”
“Right.”
“The chances of me discovering a local Midwest wine with a quaint name are low.”
His meaning becomes clear. “So you’re thinking if it had a different name, it might have broader appeal?”
“Exactly. I understand if that would be a controversial move, but it is your business now. It would be an excellent time to rebrand.”
I think it over for a few seconds. “Benedetti Wines?”
“It has a nice ring to it.”
“It does, actually. Let me think on it, and I probably should talk it over with the family.”
“Of course. And if you don’t like it, that’s fine. I’m just putting it out there.”
“I appreciate it. You’re obviously more business-minded than I am.”
“Actually, I was speaking as a consumer. To increase sales, you need to increase customers. A lot of wine drinkers canbe particular about what they drink, so giving it a more international sounding name could attract them.”
“True. I like it. It requires courage though, to change something that’s been around for fifty-plus years.”
“From what I’ve seen, you have plenty of that.”
“That means a lot.”
“I mean it.” He sets his mug down. “All I’ve seen from you is bravery and a willingness to do hard things. Don’t sell yourself short.”
A sense of pride fills my chest. “Thanks, Balt. It took me a while to come around, but maybe the time I spent away from home was good for me.”
“Seems like it.” He smiles. “We should get ready for the day. Shower?”
I nod. “I’ll be right there.”
I follow Balt to the bedroom, and while he heads to the bathroom, I grab my phone, open the browser, and scroll through the website Brogan gave me. I hear Balt brushing his teeth and the water in the shower start, so I quickly add Brogan’s recommendations to the cart, choosing everything based on overall review rating. I’m able to check out and pay before Balt pops his head in.
“Water’s ready.”
“Cool.” I toss my phone onto the bed. He made my fantasy come true, and in a few days, it’ll be his turn. I have no idea what I’m doing, but I’m a quick study. I’m gonna flip his world upside down.
I can hardly wait.
TWENTY-TWO
balthazar
Sittingaround Deo’s family table for another delicious meal is starting to feel too normal. Like I belong here. Nonna is talking about the recipe her grandmother gave her for the bucatini amatriciana we’re having tonight, and the love and respect for this matriarch is palpable.
After the dishes are cleared and we’re just relaxing, Deo shoots me a nervous glance as he clears his throat.
Table of Contents
- Page 1
- Page 2
- Page 3
- Page 4
- Page 5
- Page 6
- Page 7
- Page 8
- Page 9
- Page 10
- Page 11
- Page 12
- Page 13
- Page 14
- Page 15
- Page 16
- Page 17
- Page 18
- Page 19
- Page 20
- Page 21
- Page 22
- Page 23
- Page 24
- Page 25
- Page 26
- Page 27
- Page 28
- Page 29
- Page 30
- Page 31
- Page 32
- Page 33
- Page 34
- Page 35
- Page 36
- Page 37
- Page 38
- Page 39
- Page 40
- Page 41
- Page 42
- Page 43
- Page 44
- Page 45
- Page 46
- Page 47
- Page 48
- Page 49
- Page 50
- Page 51
- Page 52
- Page 53
- Page 54
- Page 55
- Page 56
- Page 57
- Page 58
- Page 59
- Page 60
- Page 61
- Page 62
- Page 63
- Page 64
- Page 65
- Page 66
- Page 67
- Page 68
- Page 69
- Page 70
- Page 71
- Page 72
- Page 73 (reading here)
- Page 74
- Page 75
- Page 76
- Page 77
- Page 78
- Page 79
- Page 80
- Page 81
- Page 82
- Page 83
- Page 84
- Page 85
- Page 86
- Page 87
- Page 88
- Page 89
- Page 90
- Page 91
- Page 92
- Page 93
- Page 94
- Page 95
- Page 96
- Page 97
- Page 98
- Page 99
- Page 100
- Page 101
- Page 102
- Page 103
- Page 104
- Page 105
- Page 106
- Page 107
- Page 108
- Page 109
- Page 110