Page 1
Story: By Any Other Name
Chapter One
“Peony Press, this is Lanie Bloom—” I say, barely getting the phone to my ear before the voice on the other end cuts me off.
“Hallelujah-you’re-still-at-your-desk!”
It’s Meg, our senior publicist, and my closest friend at work. She’s calling from the Hotel Shivani, where, four hours from now, we’ll be hosting a blowout wedding-themed book launch for Noa Callaway—our biggest author and the writer who taught me about love when my mom couldn’t. Noa Callaway’s books changed my life.
If experience is any guide, we’re just slightly overdue for all our best-laid plans to go up in flames.
“No sign of the signed books. And no fucking pun intended. Can you see if they were sent to the office by mistake,” Meg says, a mile a minute. “I need time to arrange them into a five-tiered, heart-shaped wedding cake—”
See? Best-laid plans.
“Meg, when’s the last time you breathed?” I ask. “Do you need to push your button?”
“How can you manage to sound pervyandlike my mother? Okay, okay, I’m pushing my button.”
It’s a trick her therapist taught her, an imaginary elevator button Meg can press in the hollow of her throat to carry herself down a few levels. I picture her in her all-black ensemble and stylishly giant glasses, standing in the center of the hotel ballroom downtown with assistants buzzing all around, hurrying to transform the modernist SoHo event space into a quaint destination wedding on the Amalfi Coast. I see her closing her eyes and touching the hollow of her throat. She exhales into the phone.
“I think it worked,” she says.
I smile. “I’ll track down the books. Anything else before I head over?”
“Not unless you play the harp,” Meg moans.
“What happened to the harpist?”
We’d paid a premium to hire the principal from the New York Phil to pluck Pachelbel’s Canon as guests arrive tonight.
“The flu happened,” Meg says. “She offered to send her friend who plays the oboe, but that doesn’t exactly scream Italian wedding... does it?”
“No oboe,” I say, my pulse quickening.
These are just problems. As with the first draft of a book, there’s always a solution. We just have to find it and make the revision. I’m good at this. It’s my job as senior editor.
“I made a playlist when I was editing the book,” I offer to Meg. “Dusty Springfield. Etta James. Billie Eilish.”
“Bless you. I’ll have someone copy it when you get down here. You’ll need your phone for your speech, right?”
A flutter of nerves spreads through my chest. Tonight is the first time I’ll be taking the stage before an audience at a Noa Callaway launch. Usually, my boss makes the speeches, but Alix is on maternity leave, so the spotlight will be on me.
“Lanie, I gotta go,” Meg says, a new burst of panic in her voice. “Apparently we’re also missing two hundred dollars’ worth of cake balloons. And now they’re saying, because it’s Valentine’s goddamned eve, they’re too busy to make any more—”
The line goes dead.
In the hours before a big Noa Callaway event, we sometimes forget that we’re not performing an emergency appendectomy.
I think this is because, well, the first rule of a Noa Callaway book launch is... Noa Callaway won’t be there.
Noa Callaway is our powerhouse author, with forty million books in print around the world. She is also the rare publishing phenomenon who doesn’t do publicity. You can’t google Noa’s author photo nor contact her online. You’ll never read aTmagazine piece about the antique telescope in her Fifth Avenue penthouse. She declines all invitations for champagne whenever her books hit the list, though she lives 3.4 miles from our office. In fact, the only soul I know who’s actually met Noa Callaway is my boss, Noa’s editor, Alix de Rue.
And yet, youknowNoa Callaway. You’ve seen her window displays in airports. Your aunt’s book club is reading her rightnow. Even if you’re the type who prefersThe Times Literary SupplementoverThe New York Times Book Review, at the very least, you’ve Netflix and chilledFifty Ways to Break Up Mom and Dad. (That’s Noa’s third novel but first movie adaptation, meme-famous forthatscene with the turkey baster.) Over the past ten years, Noa Callaway’s heart-opening love stories have become so culturally pervasive that if they haven’t made you laugh,andcry,andfeel less alone in a cruel and oblivious world, then you should probably check to see whether you’re dead inside.
With no public face behind Noa Callaway’s name, those of us in the business of publishing her novels feel a special pressure to go the extra mile. It makes us do crazy things. Like drop two grand on helium balloons filled with floating angel food cake.
Meg assured me that when our guests pop these balloons at the end of my toast this evening, the shower of cake and edible confetti will be worth every penny that came out of my group’s budget.
Assuming they haven’t gone missing.
Table of Contents
- Page 1 (Reading here)
- Page 2
- Page 3
- Page 4
- Page 5
- Page 6
- Page 7
- Page 8
- Page 9
- Page 10
- Page 11
- Page 12
- Page 13
- Page 14
- Page 15
- Page 16
- Page 17
- Page 18
- Page 19
- Page 20
- Page 21
- Page 22
- Page 23
- Page 24
- Page 25
- Page 26
- Page 27
- Page 28
- Page 29
- Page 30
- Page 31
- Page 32
- Page 33
- Page 34
- Page 35
- Page 36
- Page 37
- Page 38
- Page 39
- Page 40
- Page 41
- Page 42
- Page 43
- Page 44
- Page 45
- Page 46
- Page 47
- Page 48
- Page 49
- Page 50
- Page 51
- Page 52
- Page 53
- Page 54
- Page 55
- Page 56
- Page 57
- Page 58
- Page 59
- Page 60
- Page 61
- Page 62
- Page 63
- Page 64
- Page 65
- Page 66
- Page 67
- Page 68
- Page 69
- Page 70
- Page 71
- Page 72
- Page 73
- Page 74
- Page 75
- Page 76
- Page 77
- Page 78
- Page 79
- Page 80
- Page 81
- Page 82
- Page 83
- Page 84